A sales strategy sets out in detail how you will get your product or service in front of people who need it. Looking at it strategically will give you a comprehensive, methodical approach to ensuring you marketing your business correctly and you are approaching the right clients.
A sales strategy can be based on your business and marketing plans. It looks at how you will deliver objectives set out in your marketing plan, as well as how you have chosen to segment your target market and how you will fund you marketing activities.
A sales strategy is not the same as a marketing strategy. Whereas marketing is about getting your name out there and tempting new customers or rekindling interest in your business, a sales strategy is more about how you close the deal.
In order to build a comprehensive strategy for your entire business, AllTake will need to sit down and come up with a different sales strategy for each of your product lines. While they may all end up looking very similar, but it's important to be aware of subtle differences between your products and the customers who pay for them.
AllTake will set out your sales objectives
It start by setting out sales objectives for each of your products. What do you want to sell, who is your target market and what are the timescales involved? Decide where your focus will lie - whether that's on a specific product or a client base, and what needs to change for you to meet these objectives.
For each sales objective, list the steps you will have to take in order to meet them. There should be five or six steps for each objective. Think SMART when you are coming up with them:
AllTake will analyze your market
AllTake will find out why your clients need your company. Find out who they are and the problem they needed to solve when they first approached your business. Identifying why your customers use your business will help you to approach new customers.
AllTake will analyze your sales costs and try to cut down on your sales costs to unprofitable customers. This might be by using an alternative distribution method or cheaper sales channels.
Reaching the right customers is easier said than done. We will guide you to this and make it sure we achieve the same in time frame given by your organization.